I design decisions at the intersection of strategy, experience, and evidence.
50+ engagements across financial services, healthcare, technology, and recruiting
Delivered measurable outcomes: $15M+ revenue impact, 40% engagement growth, 35% satisfaction improvement
Focused on visible thinking and judgment-driven recommendations
How I Think
Every decision should trace back to measurable business impact.
Bank Customer Value Mapping
Voice of Customer research and Elements of Value framework application for retail banking segment
Customer Acquisition Cost
-22%
Retention Improvement
+8 pts
Marketing ROI
+40%
Technology Due Diligence & Integration
Comprehensive tech stack evaluation and integration roadmap for post-acquisition optimization
Price Renegotiation
-$10M
Infrastructure Savings
30%
Deployment Velocity
5x faster
Recruiting Platform Strategy
Strategic positioning and go-to-market strategy for AI-powered recruiting platform
Customer Growth
4x
Contract Value
+200%
Churn Reduction
-70%