I design decisions at the intersection of strategy, experience, and evidence.
50+ engagements across financial services, healthcare, technology, and recruiting
Delivered measurable outcomes: $15M+ revenue impact, 40% engagement growth, 35% satisfaction improvement
Focused on visible thinking and judgment-driven recommendations
How I Think
Every decision should trace back to measurable business impact.
Bank Customer Value Mapping
Voice of Customer research and Elements of Value framework application for retail banking segment
Customer Acquisition Cost
-22%
Retention Improvement
+8 pts
Marketing ROI
+40%
Insurance Product Innovation
Designed new insurance product line using data-driven customer insights and market analysis
Customer Acquisition
15,000
Loss Ratio
62%
NPS vs Industry
+33 pts
Recruiting Platform Strategy
Strategic positioning and go-to-market strategy for AI-powered recruiting platform
Customer Growth
4x
Contract Value
+200%
Churn Reduction
-70%